White Line Hotels


White Line® Hotels is an online resource for those who seek beyond just the plain and ordinary. At heart, hotels that are about individuality, style, culture and passion. A neat, tightly edited collection of personal favorites, creatively inspired hotels & places that possess a strong style narrative and have a natural warmth about them.

People often ask, what makes a perfect hotel? My reply is that it's brimming with the undefinable power of style. For us, that means finding those properties that have crumbled the cookie of sameness, forging relationships with those who let creativity flourish unbound: the artists, curators, and wanderers who bring their attention to detail each new space."

- Iain Ainsworth, Founder of White Line® Hotels


Founded in 2009 by Iain Ainsworth in London with a group of trusty fellows and Co-Creator Markus Burgermeister over in Munich, they foster strong people relationships, believe in true integrity and appreciate the creative process. They get excited by cultural engagements, are foodies at heart, love to discover the local tipple and occasionally like to dip their toes into total unfussy luxury whilst being equally happy sitting quayside eating fresh grilled fish with just lemon & olive oil from the village.

White Line® Hotels like to dabble in the lanes of the crafted, love clever use of textiles, intelligent design and admire a respect for local culture that is borne of a deep, meaningful connection rather than a marketing plug. Bespoke luxury is as equally pleasing as weathered chic, as is easy simplicity dressed in heritage.

Being different is not an engineered process, more a natural way of doing things, a thought path that leads to the creation of hotels that go beyond just a stay; they are cast just for their location and are the creations of those who dared to dream beyond the hotel cookie box.

This is what true hospitality is all about – concepts that are wonderfully dependent on where you are right now, it could even be inspired by a view or an old piece of furniture or family history. And finally, we only select one in each destination – so don’t expect a random list of endless hotels, nope. More akin to your favorite deli full of your favorites and the odd discovery, we limit what and who comes in – and once we find the place we love, that’s it for us, this will be our place when in town, on the beach or the ideal place for getting lost in the wilderness – this is our genre of hotels we love - we are Here, There & Not Everywhere™.